EFP
draws positive conclusion for PICTURE EUROPE! 2008 in Munich, Copenhagen, Madrid
„Compared to the previous year, we could post considerable increases of 59 per cent altogether. We reached a total of almost 4000 admissions in the three cities," Renate Rose, EFP managing director, concludes after the second round. „The project seems now to be becoming established. Our additional offer to distributors and exhibitors to see the films with an audience and meet up at a networking lunch was also very well accepted.“ After this year's success, all of the three cinema-managers have already expressed great interest in a continuation of the project in the coming year.
Enrique González Kuhn, cinema director and distributor (Alta Films) in Madrid, sees a growing interest in PICTURE EUROPE!: „We
were very happy to host this wonderful European project again in its
second year. With the increase in box office, a marvellous opening
celebration with almost 400 visitors, and very interested audiences
thereafter, we see this project now becoming established in Madrid. As
a distributor, I also took the opportunity of seeing these films with
the public and enjoyed meeting my colleagues at the lunch organised by
EFP and Pilar Torre from ICAA for distributors in Spain to initiate a
discussion on European cinema.”
Denmark and its capital Copenhagen hosted PICTURE EUROPE! for the first time. Kim Foss, Cinema operator (Grand Teatret) and distributor (Camera Film) comments: “We
are already looking forward to next year. Not only did we enjoy adding
a little competition to the ever dominant Hollywood films, but we also
managed to gain attention for non-Danish European films – a demanding
task considering the huge market share held by local films in Denmark.” Kurt Schalk, head of marketing for Kinopolis, Munich, echos the positive assessment: „We
are convinced that this atmospherically and thematically very
attractive film event will become established in Munich. The concept is
very good and offers an excellent and rare opportunity to have a look
at our European neighbours. I am also very pleased with the selection
of films. We had all genres in the programme and could show the whole
range of filmmaking in Europe from humorous through to melancholic films.“ For the complete programme click here For photographic material click here
EFP is supported by the MEDIA Programme of the European Union and by its member organisations. In addition, promotion and PR activities are backed by the Centre National de la Cinématographie (CNC), PICTURE EUROPE! moreover by G2 Hamburg and Volkswagen, the main commercial sponsor of the event . The Hamburg-based office is financially supported by the German Federal Government Commissioner for Culture and the Media and the Cultural Department of the City of Hamburg. |
